Joseph Pisani, AP Retail Writer
NEW
YORK (AP) -- After offering online deals for days, retailers are
rolling out even more promotions for Cyber Monday, hoping to keep people
buying stuff on their smartphones or computers.
Shoppers
are expected to spend $6.6 billion on Cyber Monday, up more than 16
percent from a year ago, according to Adobe Analytics, the research arm
of software maker Adobe. And more people will be picking up their phones
to shop: Web traffic from smartphones and tablets is expected to top
desktop computers for the first time this year, Adobe said.
At
the MacArthur Center shopping mall in Norfolk, Virginia, on Sunday,
Kathy Lewis was there not to shop but to get her nails done. Her plan is
to make her big purchases on Cyber Monday, including the newest model
Nerf gun for her boyfriend's nephew. Lewis said she gave up years ago on
waiting in line at Toys 'R' Us.
"It's
so hard to get in and out of there to me," said Lewis, adding, "If you
look online, you get the same price you get on Black Friday."
Lewis
did brave a very crowded Best Buy on Friday in search of a 32-inch
television for another of her boyfriend's relatives. But after checking
the price, she's holding off for Monday. Her plan is to scan the
websites of Toys 'R' Us and Best Buy and then Amazon before making her
final decision.
As
part of their Cyber Monday deals, Target and Toys R Us are offering 15
percent off most items on their sites. Walmart.com has tripled the
amount of items available for sale from last year. And Amazon — which
Bain & Co. says is expected to capture 50 percent of all online
sales growth — will offer similar deals on its gadgets as it did on
Black Friday, but offer new deals on Lego sets and Hasbro games.
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